Nike is going forward with their ad campaign featuring former 49ers quarterback Colin Kaepernick. It’s a social justice warrior’s dream come true. In my opinion, it should never have happened, but Nike decided to move ahead and double down on brand suicide. But it almost didn’t happen.
Evidently, Nike was very close to scrapping the entire campaign that sports the mug of Kaepernick. They feared they would be slammed by those who think kneeling for the National Anthem is un-American. Gee, they were right.
But never fear, Nike didn’t listen to that whisper of common sense. They went with Kaepernick anyway. According to the New York Times, it almost didn’t happen though. They said on Thursday that they spoke to two Nike insiders with information about a high-level meeting where executives came close to cutting ties with Kaepernick.
The word is that a progressive top communications executive at the Oregon-based sportswear company persuaded colleagues to keep Kaepernick on board. They will live to regret listening to that guy, but I digress.
“Nike’s controversial 30th-anniversary ad campaign featuring Colin Kaepernick might not have happened as the sportswear company nearly dropped him, according to a report in The New York Times.
“Kaepernick was unemployed after leaving the San Francisco 49ers at the end of the 2016 season, having made headlines for kneeling during the national anthem in protest against police brutality towards African-Americans in the U.S., a move that other players replicated.
“In summer 2017, Nike executives debated dropping their sponsorship, the Times reported. Kaepernick didn’t have a team and keeping him on its roster could diminish its relationship with the NFL, of which Nike is a partner.
“So Nike marketers decided to cancel the contract with Kaepernick, according to a former employee who spoke to the Times on condition of anonymity because of a non-disclosure agreement, which CNBC has not been able to verify.
“But Nigel Powell, the company’s chief communications officer, stepped in, because of the possible backlash Nike would face if it was seen to be on the NFL’s side.
“Eventually, Nike’s longtime ad agency Wieden and Kennedy pushed the company to make Kaepernick the face of its 30th anniversary “Dream Crazy” campaign, which was released on September 3. A two-minute spot, narrated by Kaepernick, has since been watched more than 26 million times on YouTube but saw Nike shares drop 3 percent on September 4 amid a barrage of criticism.
“Nike CEO Mark Parker said company executives are proud of the ad campaign on an earnings call Tuesday, as it announced a 10 percent rise in revenue to $9.95 billion and 15 percent jump in profit to $1.1 billion in its first quarter.”
Nike told the NYT: “It would be normal for a number of people to offer different perspectives. Final decisions are made as a group.” But not everyone was convinced and they worried about Americans who are taking a stand against Kaepernick’s disrespectful kneeling. They should worry… it’s un-American, anti-cop, and anti-veteran.
What they really feared was a boycott which is now unfolding. Part of the commercial and poster, released on September 5, said: “Believe in something. Even if it means sacrificing everything,” which incensed Americans and caused people to burn Nike products and demand that people boycott the brand.
Nike CEO Mark Parker said overall Nike came off better from the Kaepernick saga, as he told analysts during an earnings call this week that the company saw “a real uptick in traffic and engagement, both socially and commercially,” the Times reported. What he didn’t say was that Nike has just dropped to the bottom of the Dow over this.
Nike shares fell 1.3 percent on Wednesday. The stock has gained about 33 percent since the start of the year but is now tanking.
Kaepernick was the one who started the kneeling frenzy in 2016 during the National Anthem at NFL games to protest what he defines as racism and police brutality. Critics accused the protest of disrespecting the US flag and military, and Trump called for players who protested during the anthem to be fired.
Kaepernick, who signed up with Nike after the 2011 NFL Draft, helped lead the 49ers to the Super Bowl in 2013. He lost playing time during the 2015 and 2016 seasons after struggling on the field, and he opted out of his contract to become a free agent in 2017 due to the kneeling circus and other factors.
He has now found a home at Nike. But after the horrible news that his new home almost wasn’t, Kaepernick cannot be feeling snug as a socialist bug these days. Nike may not be a safe haven for Kaepernick indefinitely. After all, in the end… it’s all about money and profits, not politics.
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NFL Partners With Rapper Jay-Z To Co-Produce Super Bowl Show – ‘Will Inspire Social Change’
This will further destroy the NFL. A sport that Americans once loved. This will only be a disaster for the NFL.
Majority of America is beyond tired of this Anti-American garbage. So..continue on, NFL. You will continue to lose more and more supporters.
The NFL has announced that it has turned over a large portion of the decision making process for the Super Bowl halftime show, as well as other music and entertainment decisions, to social justice activist and rapper Jay-Z and his Roc Nation entertainment company.
Given the activist politics of Jay-Z and his wife, Beyonce, league entertainment choices will likely be heavily driven by “woke” motivations.
On Tuesday, the NFL announced that it was partnering with Roc Nation for the upcoming Super Bowl halftime show. But subsequent reports have noted that Jay-Z’s entertainment company will have far more responsibilities than just programming the 2020 Super Bowl.
According to ESPN, the league is handing over most of its entertainment decisions to Jay-Z, including, making him the co-producer of the Super Bowl.
The rapper celebrated the move:
“With its global reach, the National Football League has the platform and opportunity to inspire change across the country,” the rapper said in a statement. “Roc Nation has shown that entertainment and enacting change are not mutually exclusive ideas — instead, we unify them. This partnership is an opportunity to strengthen the fabric of communities across America.”
NFL commissioner Roger Goodell also touted the partnership:
“Roc Nation is one of the most globally influential and impactful organizations in entertainment,” Goodell said on Wednesday. “The NFL and Roc Nation share a vision of inspiring meaningful social change across our country. We are thrilled to partner with Roc Nation and look forward to making a difference in our communities together.”
The deal hands Jay-Z responsibility for “creation and distribution of music content across multiple music and streaming services, as well as consult and collaborate on the production, promotion, and marketing of live music events,” ESPN wrote. Continue Reading
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U.S. Fencer Pulls A ‘Kaepernick’ On Medal Stand During Anthem – WATCH
These people are supposed to representing our country..and instead, are a total embarrassment. If you don’t love this country.. don’t put on that uniform. In fact, you are free to leave.
What a perfect opportunity for Race Imboden to defect. He should renounce his US citizenship, and say goodbye forever to the country he hates so much.
Men and women have died for our freedom. Precious blood was spilled for this country. If you hate it.. why are you here? Why represent a country you hate? Liberals are hate-filled lunatics.
These people don’t represent us!
A member of the U.S. men’s fencing team took a knee during the Star-Spangled Banner on Friday, at the Pan American Games in Lima, Peru.
Race Imboden an Olympic medalist and member of the U.S. men’s foil team, took a knee after his team won the gold at the games. He also took to Twitter to exclaim how ashamed he is of the United States, the Washington Post reported.
“Racism, Gun Control, mistreatment of immigrants, and a president who spreads hate are at the top of a long list,” Imboden tweeted. “I chose to [sacrifice] my moment today at the top of the podium to call attention to issues that I believe need to be addressed. I encourage others to please use your platforms for empowerment and change”
and a president who spreads hate are at the top of a long list.
I chose to sacrifie my moment today at the top of the podium to call attention to issues that I believe need to be addressed. I encourage others to please use your platforms for empowerment and change.
— Race Imboden (@Race_Imboden) August 10, 2019
Imboden now shares a bronze with Canadian Maximilien van Haaster for men’s foil and was part of the U.S. team’s gold win in team foil at this year’s Pan Am Games.
Mark Jones, vice president of communications for the United States Olympic & Paralympic Committee, issued a statement noting that Imboden violated the rules of the games with his protest against the United States.
“Every athlete competing at the 2019 Pan American Games commits to terms of eligibility, including to refrain from demonstrations that are political in nature. In this case, Race didn’t adhere to the commitment he made to the organizing committee and the USOPC,” Jones said.
“We respect his rights to express his viewpoints, but we are disappointed that he chose not to honor his commitment. Our leadership are reviewing what consequences may result,” Jones added.
Imboden’s teammates, Gerek Meinhardt, and Nick Itkin, both stood at attention during the national anthem. Continue Reading
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