As the whole universe has heard by now, Nike, in the most asinine move ever perpetrated in the business world, has decided to make the ungrateful National Anthem-kneeling, cop-hating, millionaire, never-was-ball-tosser, Colin Kaepernick the face of their company by making him the face of their renewed 30-year-old “Just do it” marketing campaign.
But here is the best part of this whole saga that was produced by this now anti-American and anti-cop company that is Nike. The right in this country and even some on the left who don’t hate all we stand for decided to boycott. In an odd turn of events though, a week later, Nike announced that in the weekend following the reveal of their anti-American campaign sales skyrocketed.
But today they are singing a different tune via The Street:
“Nike shares fell to the bottom of the Dow Jones Industrial Average Wednesday after the world’s biggest sportswear maker held onto it full-year earnings targets despite the expected support of a controversial ad campaign featuring former NFL quarterback Colin Kaepernick.
“Nike said earnings for the three months ending in August, its fiscal first quarter, came in at 67 cents a share, topping the consensus forecast of 63 cents and rising 17.5% from the same period last year. Group sales, the company said, rose 9.7% to just under $10 billion, again ahead of Street forecasts. However, a smaller-than-expected improvement in gross margins, as well as a tepid assumption for growth despite the headline-grabbing Kaepernick campaign, pushed shares lower in extended-hours trading.
“We’re motivated to inspire our consumer to connect and engage and inspire,” CEO Mark Parker told investors on a conference call late Tuesday. “We feel actually very good and very proud of the work that we’re doing with Just Do It, introducing Just Do It to the new generation of consumers, on the 30th anniversary of the campaign when it first debuted.”
“Like many campaigns, it’s driving a real uptake, I think in traffic and engagement, both socially as well as commercially,” Parker added. “We’ve seen record engagement with the brand as part of the campaign. And our brand strength, as you well know, is key dimension that contributes to the ongoing momentum that we’re building across the NIKE portfolio.”
“Nike shares were marked 2.4% lower at the opening bell and changing hands at $82.75 each, a move that trims the stock’s year-to-date gain to just under 31.75% and value the Beaverton, Ore.-based group at around $135.7 billion.
“We are maintaining our full-year guidance for fiscal year ’19,” said CFO Andy Campion. “Specifically, we expect revenue growth in the high single digits, albeit at the lower end of that range as operational upside will likely be somewhat offset by FX headwinds.”
“We expect gross margin to expand 50 basis points or slightly greater, SG&A to grow in the high single digits and our effective tax rate to be in the mid-teens,” he added. “Other expense net of interest expense is now projected to be an expense of $100 million to $125 million.”
“Nike said its gross margin for the first quarter improved by 50 basis points to 44.2%, noting that selling and administrative expenses rose 7% to just over $3.1 billion.
“North American revenues, which comprise around half of overall group sales, rose 5.6% to $4.145 billion. Rival Adidas AG (ADDYY), however, said its last quarter sales in North America, where it is stealing market share from Nike on a consistent basis, rose 7% to just over $1.27 billion. Adidas’ gross margin was also expanding at a faster clip, rising 2.2 percentage points to 523%.
“In China, where the two sportswear giants are going head-to-head, Adidas second-quarter sales, which comprise the three months ending in June, rose 27% from the same period last year while Nike’s first-quarter sales in China rose 24% to $1.379 billion.
“Nike unveiled its new advertising campaign featuring Kaepernick, a former NFL quarterback who inspired a series of nation-wide protests against police brutality and social injustice but courted controversy by kneeling during the playing of the national anthem, earlier this month.
“Nike chose Kaepernick, who is currently suing the National Football League for collusion after he failed to find a spot on any team roster despite leading the San Francisco 49ers to the Super Bowl in 2013, to lead the 30th anniversary of its iconic ‘Just Do It’ campaign that includes tennis superstar Serena Williams and skateboarder Lacey Baker. Kaepernick’s participation was first made public via his official Twitter account with the phrase “Believe in something, even if it means sacrificing everything.”
“Engagement from the campaign, despite initial controversy and criticism from President Donald Trump, has been nonetheless been solid: analysts estimate its Instagram account has gained 170,000 new followers and the online sales jumped by 31% over the three-day period in which the ad was released. Nike shares, too, have risen 6.5% since the ad’s launch, adding around $6 billion to the group’s market value.”
Now you see what really happened here is that when they announced their Kaepernick campaign and the right said they would boycott, the left went out and bought Nike gear. Why? well, because the left has become like a toddler who throws temper tantrums everytime they are told “no.”
So since the right is against it they have to be for it. But what Nike forgot is the left may raise their bottom line for a weekend or two, but they have very short attention spans and they might just buy the products only to turn around and return them later since they actually had to pay for them. But those of us on the right never forget.
Speaking for myself, Nike gear is the only sports gear I have bought in the last 25 years. I know about the slave labor and all that, but they fit me the best. But I will never buy another Nike product again! Ever! In fact, I have now started buying Under Armor and New Balance, not because I need them, but because I’m ashamed to wear my Nike gear in public.
Nike, what were you thinking?
Trending Now on Right Wing News
NFL Partners With Rapper Jay-Z To Co-Produce Super Bowl Show – ‘Will Inspire Social Change’
This will further destroy the NFL. A sport that Americans once loved. This will only be a disaster for the NFL.
Majority of America is beyond tired of this Anti-American garbage. So..continue on, NFL. You will continue to lose more and more supporters.
The NFL has announced that it has turned over a large portion of the decision making process for the Super Bowl halftime show, as well as other music and entertainment decisions, to social justice activist and rapper Jay-Z and his Roc Nation entertainment company.
Given the activist politics of Jay-Z and his wife, Beyonce, league entertainment choices will likely be heavily driven by “woke” motivations.
On Tuesday, the NFL announced that it was partnering with Roc Nation for the upcoming Super Bowl halftime show. But subsequent reports have noted that Jay-Z’s entertainment company will have far more responsibilities than just programming the 2020 Super Bowl.
According to ESPN, the league is handing over most of its entertainment decisions to Jay-Z, including, making him the co-producer of the Super Bowl.
The rapper celebrated the move:
“With its global reach, the National Football League has the platform and opportunity to inspire change across the country,” the rapper said in a statement. “Roc Nation has shown that entertainment and enacting change are not mutually exclusive ideas — instead, we unify them. This partnership is an opportunity to strengthen the fabric of communities across America.”
NFL commissioner Roger Goodell also touted the partnership:
“Roc Nation is one of the most globally influential and impactful organizations in entertainment,” Goodell said on Wednesday. “The NFL and Roc Nation share a vision of inspiring meaningful social change across our country. We are thrilled to partner with Roc Nation and look forward to making a difference in our communities together.”
The deal hands Jay-Z responsibility for “creation and distribution of music content across multiple music and streaming services, as well as consult and collaborate on the production, promotion, and marketing of live music events,” ESPN wrote. Continue Reading
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U.S. Fencer Pulls A ‘Kaepernick’ On Medal Stand During Anthem – WATCH
These people are supposed to representing our country..and instead, are a total embarrassment. If you don’t love this country.. don’t put on that uniform. In fact, you are free to leave.
What a perfect opportunity for Race Imboden to defect. He should renounce his US citizenship, and say goodbye forever to the country he hates so much.
Men and women have died for our freedom. Precious blood was spilled for this country. If you hate it.. why are you here? Why represent a country you hate? Liberals are hate-filled lunatics.
These people don’t represent us!
A member of the U.S. men’s fencing team took a knee during the Star-Spangled Banner on Friday, at the Pan American Games in Lima, Peru.
Race Imboden an Olympic medalist and member of the U.S. men’s foil team, took a knee after his team won the gold at the games. He also took to Twitter to exclaim how ashamed he is of the United States, the Washington Post reported.
“Racism, Gun Control, mistreatment of immigrants, and a president who spreads hate are at the top of a long list,” Imboden tweeted. “I chose to [sacrifice] my moment today at the top of the podium to call attention to issues that I believe need to be addressed. I encourage others to please use your platforms for empowerment and change”
and a president who spreads hate are at the top of a long list.
I chose to sacrifie my moment today at the top of the podium to call attention to issues that I believe need to be addressed. I encourage others to please use your platforms for empowerment and change.
— Race Imboden (@Race_Imboden) August 10, 2019
Imboden now shares a bronze with Canadian Maximilien van Haaster for men’s foil and was part of the U.S. team’s gold win in team foil at this year’s Pan Am Games.
Mark Jones, vice president of communications for the United States Olympic & Paralympic Committee, issued a statement noting that Imboden violated the rules of the games with his protest against the United States.
“Every athlete competing at the 2019 Pan American Games commits to terms of eligibility, including to refrain from demonstrations that are political in nature. In this case, Race didn’t adhere to the commitment he made to the organizing committee and the USOPC,” Jones said.
“We respect his rights to express his viewpoints, but we are disappointed that he chose not to honor his commitment. Our leadership are reviewing what consequences may result,” Jones added.
Imboden’s teammates, Gerek Meinhardt, and Nick Itkin, both stood at attention during the national anthem. Continue Reading
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