As the whole universe has heard by now, Nike, in the most asinine move ever perpetrated in the business world, has decided to make the ungrateful National Anthem-kneeling, cop-hating, millionaire, never-was-ball-tosser, Colin Kaepernick the face of their company by making him the face of their renewed 30-year-old “Just do it” marketing campaign.
But here is the best part of this whole saga that was produced by this now anti-American and anti-cop company that is Nike. The right in this country and even some on the left who don’t hate all we stand for decided to boycott. In an odd turn of events though, a week later, Nike announced that in the weekend following the reveal of their anti-American campaign sales skyrocketed.
But today they are singing a different tune via The Street:
“Nike shares fell to the bottom of the Dow Jones Industrial Average Wednesday after the world’s biggest sportswear maker held onto it full-year earnings targets despite the expected support of a controversial ad campaign featuring former NFL quarterback Colin Kaepernick.
“Nike said earnings for the three months ending in August, its fiscal first quarter, came in at 67 cents a share, topping the consensus forecast of 63 cents and rising 17.5% from the same period last year. Group sales, the company said, rose 9.7% to just under $10 billion, again ahead of Street forecasts. However, a smaller-than-expected improvement in gross margins, as well as a tepid assumption for growth despite the headline-grabbing Kaepernick campaign, pushed shares lower in extended-hours trading.
“We’re motivated to inspire our consumer to connect and engage and inspire,” CEO Mark Parker told investors on a conference call late Tuesday. “We feel actually very good and very proud of the work that we’re doing with Just Do It, introducing Just Do It to the new generation of consumers, on the 30th anniversary of the campaign when it first debuted.”
“Like many campaigns, it’s driving a real uptake, I think in traffic and engagement, both socially as well as commercially,” Parker added. “We’ve seen record engagement with the brand as part of the campaign. And our brand strength, as you well know, is key dimension that contributes to the ongoing momentum that we’re building across the NIKE portfolio.”
“Nike shares were marked 2.4% lower at the opening bell and changing hands at $82.75 each, a move that trims the stock’s year-to-date gain to just under 31.75% and value the Beaverton, Ore.-based group at around $135.7 billion.
“We are maintaining our full-year guidance for fiscal year ’19,” said CFO Andy Campion. “Specifically, we expect revenue growth in the high single digits, albeit at the lower end of that range as operational upside will likely be somewhat offset by FX headwinds.”
“We expect gross margin to expand 50 basis points or slightly greater, SG&A to grow in the high single digits and our effective tax rate to be in the mid-teens,” he added. “Other expense net of interest expense is now projected to be an expense of $100 million to $125 million.”
“Nike said its gross margin for the first quarter improved by 50 basis points to 44.2%, noting that selling and administrative expenses rose 7% to just over $3.1 billion.
“North American revenues, which comprise around half of overall group sales, rose 5.6% to $4.145 billion. Rival Adidas AG (ADDYY), however, said its last quarter sales in North America, where it is stealing market share from Nike on a consistent basis, rose 7% to just over $1.27 billion. Adidas’ gross margin was also expanding at a faster clip, rising 2.2 percentage points to 523%.
“In China, where the two sportswear giants are going head-to-head, Adidas second-quarter sales, which comprise the three months ending in June, rose 27% from the same period last year while Nike’s first-quarter sales in China rose 24% to $1.379 billion.
“Nike unveiled its new advertising campaign featuring Kaepernick, a former NFL quarterback who inspired a series of nation-wide protests against police brutality and social injustice but courted controversy by kneeling during the playing of the national anthem, earlier this month.
“Nike chose Kaepernick, who is currently suing the National Football League for collusion after he failed to find a spot on any team roster despite leading the San Francisco 49ers to the Super Bowl in 2013, to lead the 30th anniversary of its iconic ‘Just Do It’ campaign that includes tennis superstar Serena Williams and skateboarder Lacey Baker. Kaepernick’s participation was first made public via his official Twitter account with the phrase “Believe in something, even if it means sacrificing everything.”
“Engagement from the campaign, despite initial controversy and criticism from President Donald Trump, has been nonetheless been solid: analysts estimate its Instagram account has gained 170,000 new followers and the online sales jumped by 31% over the three-day period in which the ad was released. Nike shares, too, have risen 6.5% since the ad’s launch, adding around $6 billion to the group’s market value.”
Now you see what really happened here is that when they announced their Kaepernick campaign and the right said they would boycott, the left went out and bought Nike gear. Why? well, because the left has become like a toddler who throws temper tantrums everytime they are told “no.”
So since the right is against it they have to be for it. But what Nike forgot is the left may raise their bottom line for a weekend or two, but they have very short attention spans and they might just buy the products only to turn around and return them later since they actually had to pay for them. But those of us on the right never forget.
Speaking for myself, Nike gear is the only sports gear I have bought in the last 25 years. I know about the slave labor and all that, but they fit me the best. But I will never buy another Nike product again! Ever! In fact, I have now started buying Under Armor and New Balance, not because I need them, but because I’m ashamed to wear my Nike gear in public.
Nike, what were you thinking?
Trending Now on Right Wing News
Tom Brady Yells ‘Reagan, Reagan!’ During Super Bowl And The Responses Are Hilarious
In one of the coolest moments in football history (as far as I’m concerned), New England Patriots quarterback Tom Brady made an unusual call during a play last night during the Super Bowl. Brady stepped to the line of scrimmage during the third quarter of the Super Bowl on Sunday night, took one look at how the Los Angeles Rams’ defense was squared up and decided to change the play right then and there. And it set social media on fire all over again.
Brady could clearly be heard on a microphone invoking the name of President Ronald Reagan. “Reagan! Reagan!” Brady yelled. I was already rooting for the Pats but they won my heart forever right then and there. How insanely cool is that? After the snap, he handed off the football to running back Sony Michel, who ran toward the right for a 4-yard gain, SB Nation reported.
Former Dallas Cowboys quarterback Tony Romo commented that Brady’s call must have meant “run to the right.” And just like that, the New England Patriots became the official team of the Republican Party. President Trump is loved by Brady and Belichick, as well as others on the team. It would seem that Reagan is held dear as well.
You gotta love the Pats trolling the left in the Super Bowl. Epic. The blue checkmark crowd on Twitter came unglued after this on both the right and the left. Good times.
- “I love it,” one Twitter user noted. “Tom Brady shouted Reagan Reagan, and then they ran to the right. I officially love Tom Brady, and the Patriots are officially the team of the Republican Party.”
- “Tom Brady just called ‘Reagan Reagan,’ which according to Tony Romo means run to the right,” another added. “I now concede that Tom Brady is the GOAT.”
- “CNN Breaking News: Tom Brady yells Reagan Reagan before play. 12-person panel has been assembled to discuss Brady’s clear racism,” another joked.
“Of course Reagan means run to the RIGHT”
— PARIS (@PARISDENNARD) February 4, 2019
Liberals, however, were not amused:
- “Y’all still hype up Tom Brady as if he isn’t a racist trump lover???” one Twitter user asked. “Did y’all not hear the Reagan thing either??? Or are we choosing to ignore those things???”
- “OF COURSE Tom Brady would have an audible named after Ronald Reagan,” another noted. “God I hate Tom Brady.”
- “Ronald Reagan and Tom Brady are both pieces of s**t,” yet another succinctly put it.
Tom Brady calling out “Reagan” as a play name is so politically fraught.
— Josh Gondelman (@joshgondelman) February 4, 2019
The Conservative Tribune posited a very believable reason for the call:
“Third, the Patriots have often been known to thumb their noses at decorum and have no problem running a score up or rubbing their opponents’ faces in the dirt to send a message. It would not be a stretch at all to consider “Reagan” an overtly intentional play call given how much flak Brady, Patriots coach Bill Belichick, and team owner Robert Kraft have gotten from the left about their association and friendship with Trump.”
The New England Patriots won the Super Bowl 13 to 3 much to the horror of leftists across the nation. It was the lowest scoring Super Bowl in history. Corbin Smith of The Daily Beast who wrote that the Patriots are “the preferred team of white nationalists,” must have stroked out over it.
This is Brady’s unprecedented sixth NFL championship. And Reagan lives on. Go Pats!
Tom Brady just yelled “REAGAN!” To call an audible. I assume that’s where the tight end goes in motion and “Trickles down” the side line
Thanks everybody you’ve been a great crowd
— Corey Ryan Forrester (@CoreyRForrester) February 4, 2019
I love it. Tom Brady shouted Reagan Reagan and then they ran to the right. I officially love Tom Brady and the Patriots are officially the team of the Republican Party. @GOP.
— Carmine Sabia (@CarmineSabia) February 4, 2019
I feel like Tom Brady shouts about Reagan off the field too.
— Aaron Nemo (@aaronnemo) February 4, 2019
Crap, man, Brady just audibled to “Reagan” in the #SuperBowl so Woke Twitter gonna hate them even more.
— Steve Deace (@SteveDeaceShow) February 4, 2019
Brady used "Reagan" as an audible and I thought they were going to try to drug all the black players
— Zito (@_Zeets) February 4, 2019
Tom Brady: “Reagan! Reagan!”
— Josiah Johnson (@KingJosiah54) February 4, 2019
hahahaha Reagan Reagan now the Pats are trolling with the play calls
— Sonny Bunch (@SonnyBunch) February 4, 2019
Daily Beast: Patriots Are ‘Preferred Team Of White Nationalists’
The Daily Beast’s author Corbin Smith really went off on the New England Patriots before the Super Bowl. Unfortunately for him, the Pats won. In a very weird, racist screed that just oozed anger and hatred, Smith called the Patriots fans Team MAGA,” the living manifestation of “MAGA scum,” and, perhaps most stunning of all, “the preferred team of white nationalists.” He also called Boston a racist city for what it is worth. Boston is no such thing and neither are the Patriots.
Smith said that Patriots fans were complicit in the white nationalism and he really went after Tom Brady, coach Bill Belichick, and the team owner Robert Kraft. He calls them all “supporters” of President Trump. Smith referred to Brady as “unnerving” because at a rally he led a chant of “we’re still here.” Smith claims Brady is a “square-jawed grifter throwing red meat to the hogs at an alt-right rally, screaming at the libs who thought Nancy Pelosi and her gender warriors were gonna keep DECENT AMERICAN FOLKS from BEING HERE.”
Their star quarterback, coach, and owner all supported Trump. But that’s not the only thing that makes the Patriots the preferred team of white nationalists https://t.co/C1KnQNXa9b
— The Daily Beast (@thedailybeast) February 3, 2019
“This past weekend, the Super Bowl-bound New England Patriots held a rally for their sweatiest fans at Gillette Stadium. Brady gave a speech. It ended… unnervingly.
Brady leads a “We’re still here” chant then flings the mic.
— Bleacher Report (@BleacherReport) January 27, 2019
“WE’RE STILL HERE! WE’RE STILL HERE! Obviously, Brady is referring to his aging, decrepit, cheating-ass squad’s progression to the big game. But, imagine you didn’t know anything about football, or who Tom Brady was, or anything like that. You would think that you were watching some square-jawed grifter throwing red meat to the hogs at an alt-right rally, screaming at the libs who thought Nancy Pelosi and her gender warriors were gonna keep DECENT AMERICAN FOLKS from BEING HERE.
“Of course, even if you do know stuff about Brady you may still think he’s on his way to pursuing this line of grifting. He flashed a red MAGA hat, an accouterment that is gaining more and more traction as a symbol of white nationalism in America, in his locker back in the primary days. He wasn’t the only one! Patriots’ Coach Bill Belichick wrote a goddamn letter to Trump right before the end of the campaign that basically amounted to an endorsement, that Trump then read on stage. And Pats’ owner Robert Kraft is also his pal, and was even shouted out at Trump’s pre-Inauguration dinner in D.C. for his most deep-pocketed donors.”
This passes for “journalism”? Who at the Daily Beast would let this appear? The media truly doesn’t understand how it continues to undermine itself. https://t.co/gYfoQT21CZ
— Ari Fleischer (@AriFleischer) February 3, 2019
This was another part of Smith’s twisted argument:
“The whole institution of Boston sports, from root to stem, is tinged with the sort of racism that brought Trump into office. The Boston Red Sox were the last MLB team to desegregate, more than a decade after Jackie Robinson entered the league. The Sox’s first owner, Tom Yawkey, was an infamous racist whose speech was peppered with racial slurs. Larry Bird became a symbol of white resentment during his time in the NBA, his jersey appearing as a symbol of white entitlement to black spaces in Spike Lee’s Do the Right Thing. His large teammate, Kevin McHale, was spotted at a Trump rally during the election.
“Look, it doesn’t matter if the Patriots like it or not, they are the official team of American White Nationalism, the MAGA Boys On the Field. You can’t implicitly or explicitly support Trump, who reads speeches written by Stephen Miller as a matter of course, play in a market whose sporting culture is renowned for its racism, have a decade-plus organizational obsession with undersized white receivers, and be called, no shit, the Patriots, without getting the vile Fox News Soup that poisoned half the country on your shirt. Try to put on a bib of distancing yourself, deflecting questions, telling everyone your wife told you to stop talking about it, that shit isn’t gonna work. You’re the MAGA Kid. It’s on you forever. It stalks and haunts you.
“When you root for the Patriots, you are associating yourself with a virulent and revolting strain of politics that seeks to Make America Great Again—which is to say, white, European, English-speaking. And look, I understand if you’ve been rooting for Boston teams your whole life. Fandom is a hard drug to quit. But please, look at yourself, look at who these guys put out for, and reconsider. Think about if you would want to find yourself in a crowd of sweaty, white men chanting WE’RE STILL HERE while a Trump supporter egged you on. Are you one-hundred percent sure you’re comfortable with that?”
“But why do more and more normal Americans dislike the hard working, selfless, daring firefighters of democracy known as journalists?” they asked, without irony https://t.co/fX4bs0bDJx
— Buck Sexton (@BuckSexton) February 3, 2019
It was one of the most bizarre pieces I have ever read, even for The Daily Beast. Anyone who even remotely supports Trump is evidently a racist in his eyes. A MAGA hat seen with Brady is surely what set this guy off originally back in 2015. Brady may have been friends and a golfing buddy to Trump but he has never publically supported him.
Belichick wrote a “letter” to Trump that Trump often refers to in his campaign speeches. Kraft donated $1 million to Trump’s inauguration committee and got a “shout out” from Trump at the event. Kraft and Trump have since parted ways over a difference of opinion over NFL players kneeling during the National Anthem.
Why, are they also supported by the Virginia Democratic Party or something? https://t.co/7OlKJ2lbWM
— Orange Muppet Energy (@sunnyright) February 3, 2019
Social media tore Smith to shreds as they should have over this silliness. When President Trump wins a second term, look for this guy to accuse the entire nation of racism and white nationalism. He’s unhinged and needs help. But then, this is The Daily Beast we are speaking of.